This platform, born in 2015, offers us the
benefits of a social network, combined with the possibility of finding new
trends, styles related to us, garments that we love and the option to purchase
them on the seller's website! All this at our fingertips on all mobile
phones with Android and IOS systems.
What does the quintessential fashion social network offer
us?
In the Buttoner universe, you don't have to be an influencer to
earn money with publications, just upload a look and tag the clothes you wear.
But how exactly does it work? Is it really that
simple?
Yes, it is, through the photos published on your profile,
if you have correctly labeled all the garments and someone is interested in one
and buys them on the seller's website through your link, you will get a reward!
You can accumulate this remuneration or collect it at the
time you deem appropriate.
In addition, it is an inspiration platform, you can find
the best options to combine your clothes , either through the images
published by your friends and the influencers you follow, or through the
"explore" tab, where you can search for looks by filtering by brand,
product type, price or colors.
As I mentioned, it is not necessary to have many
followers to earn money through 21 Buttons , the application consists
of different types of influencers:
Influencers as such are those people with more than
10,000 or 15,000 followers on Instagram.
The new profiles, those with 5000 followers on social
networks are the so-called Newfaces , people who, despite not being
so well known yet, have potential and most likely can become influencers.
As I have been anticipating, it is a super
interactive application , with multiple options for use, ideal for people
who, like me, have a passion for fashion.
It works as a source of inspiration to create our
own looks , keep up to date with the latest trends, look for a specific
garment and assess the different ways in which we can combine it, in addition,
we can save our searches and also buy certain garments. You can create
cabinets: it is an organized compilation of all those pieces that you like and
inspire you.
And, best of all, it allows you to earn money doing what
you like the most.
History and business model of the company 21 Buttons
This company, which, despite what it may seem from its
name, is Spanish, was born in 2015 in Barcelona , by the hand of
Jaime Farrés, current director of operations, and Marc Soler, CEO.
At present and after its extensive expansion
worldwide, the application is available for mobile phones in a total
of eleven countries, in addition to Spain. The first to include this
connection between inspiration and sales to their application platforms for
smartphones were Italy, Germany, the United Kingdom, France and the United
States; later, on May 26, 2019, Austria and Belgium joined. The
latest additions were made throughout June 2019 and were Russia, Turkey, Brazil
and Mexico.
Its rapid and wide expansion also led to the hiring of
more personnel, reaching more than a hundred people today.
I cannot finish this article without solving the great
mystery of this application, why 21 Buttons? Many times we consider the
origin of the commercial name of many companies, some do not even have a
specific meaning, it is rather a beautiful, striking name, but they do not go
any further. This is not the case of 21 Buttons, this platform takes its
name (in English, since its international launch was considered from the beginning)
from the expression "to wear 21 buttons" , which refers to
the military dress uniforms that have this number of buttons, so it could be
interpreted as being very elegant.
Now your turn has come, go ahead and try this great
application, you can start following all those people with a style similar to
yours and, why not? You still cheer up and end up becoming a fashion
influencer.
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