Now more than ever it is extremely important to seek
a sustainable society that is careful with the environment and that
is capable of controlling the excessive production that we have been living for
years. It is important globally, in all types of industries, but today I
want to place special emphasis on the fashion sector, which, although many may
not believe it, has become the second most polluting industry in the world. techqueer
The different agents belonging to this large sector have
been realizing this problem for years and encouraging the different brands to
do their bit in the search for a more sustainable sector. But we have
reached the situation that we have been fearing for years, to the point of no
return, at the time of implementing yes or yes the change if we want the
consequences not to be irreversible. And it is a job for everyone, not
only for manufacturers, but also for consumers, basic support to keep fast
fashion going . digitalknowledgetoday
A few years ago, 32 international brands signed the G7
Fashion Pact , among which we can find large firms such as Chanel,
Burberry, Adidas, Nike, Inditex, Prada, Stella McCartney or the Kering and PVH
groups. All of them reached an agreement based on three main guidelines:
Eliminate greenhouse gas emissions by 2050.
Reduce the use of single-use plastics by 2030.
Support innovation to end pollution from the use of
microfibers. healthnutritionhints
Time has passed and there have been multiple actions
around caring for the environment that have been carried out by the big brands
worldwide, but
Has it been enough?
What are the sustainability projects of the big brands
based on?
Some of the main actions around sustainability and caring
for the environment can be found in the following list: smartdiethealth
Prada,
one of the firms most committed to sustainability, has launched its Re-Nylon range.
Ralph Lauren has included a new service to its
firm, The Lauren Look , a system aimed at renting clothes on a
monthly basis, to reduce the impact on the production of its pieces.
Mango has included in its catalog its range of
products for the home, with a commitment to sustainability based on the use
of ecological textiles and a high percentage of its production
produced in close proximity. healthfitnesschampion
Stella McCartey has been the first of the great
fashion firms to upload a sustainable fashion line to the most
famous catwalks in the world.
These are just some of the actions carried out by the
fashion giants , but as you can see, these are isolated activities and
projects, there has been no radical change and it is what the planet needs
right now: a total facelift. of the sector, a 180º change that turns the
processes and current form of consumption into a new paradigm based on slow
fashion , and we must all be part of the change.
The report prepared by McKinsey & Company's under the
name " The state of fashion 2021 " and published by the
Business of Fashion medium has decreed that the big brands are having certain
problems when it comes to fulfilling the commitments signed in the previously
mentioned pact.
A total of 15 firms and groups of brands have been
analyzed based on six main aspects: their CO2 emissions, the transparency of
their actions, the use of water and chemical products, the treatment of waste,
the materials used and the rights of the workers. After the study, the
consulting firm has decreed that none of the companies reaches 50% of the
sustainable actions necessary for the change.
So the answer is key: the fashion giants may be good
students, but they still have a long way to go to pass and they lack time . And
it is that we have reached a moment in which showing intentions to carry out a
change is no longer enough, it is time to put all the meat on the grill and
change once and for all, for the good of the sector, of the people involved,
society in general and, above all, our planet.
Bet on those 100% sustainable brands (environment)
We cannot deny that many established firms are trying,
little by little, to achieve international environmental and sustainability
plans. Until they get it, we can opt for certain brands that were born on
a sustainability niche, not only focused on caring for the environment, but
also taking into account respect for the worker.
Despite what used to be thought before, sustainability
and ecology are not incompatible with style and good taste , and
proof of this are the following brands:
Ecoalf : this Spanish brand uses, in the production
of all its products, different types of recycled materials, including those
plastics extracted from the sea. Its commitment to the environment is
based on reducing CO2 emissions, circular design and maintaining a fully
efficient supply chain. In addition, in their manufacturing processes they
use those materials and fibers that leave the smallest water footprint, more
efficient dyeing techniques and that consume the least possible amount of water
and restrictions on the use of those harmful substances.
EcoPwani Menorca : another great Spanish brand
focused on sustainability and caring for the environment. To do this, they
design and manufacture innovative footwear based on the same ecological
principles as recycled tire espadrilles, but in this case, the main materials
used are marine waste, focusing on the problem with plastics.
Hupit : a brand more based in our country, more
specifically in Valencia, which has a sustainable, ecological manufacturing model
that is free from animal suffering. In addition, it uses natural dyes in
all its products to reduce chemicals in the manufacturing process.
Wildlife Company : uses organically produced
fabrics, also uses chemical-free substances and without heavy metals. But
its ethical conscience goes further and is that it favors the employment and
development of those groups of people considered at risk of social exclusion.
Xiro Atlantic Denim : yet another Spanish brand,
with all its products made in Galicia. But not only social manufacturing
is enough, but it also uses sustainable fabrics, such as organic cotton, which
has a GOTS certificate that ensures its organic condition. In addition, it
also fights for totally fair working conditions for all its workers.
Other big brands that you should pay attention to are BIOBUU,
Bolsalea, Deriva Sailmakers, IAIOS, Just the Sea or Velvet BCN , among
many others that are joining the revolution. Don't lose track of them,
they promise a lot.
It is important to consume consistently , thinking
about the environment and everything that is behind the design and manufacture
of garments and accessories, including the human group that is in charge of
manual work.
And it is that as the followers of slow fashion have been
shouting from the four winds for years, There is no planet B! , so we
must take care of ours.
.jpg)