Mercedes-Benz Fashion Week Russia has
concluded. The host city for Eastern European Fashion Week was, as is
tradition, the Russian capital. The event, homonymous to the one that took
place in our country just a few weeks ago took place between April 19 and
24, at the Moscow Museum, where designers from all over the world
presented their collections for the next spring-summer season 2022 .
Not only should it be noted the novelties of this edition
of Fashion Week, given the changes that have occurred due to the coronavirus
pandemic, but also, this year, the Fashion Week of the great Russian power won
the Tagline award Awards , a contest in the digital field in
Eastern Europe, as Best Art, Culture and Entertainment Campaign.
Do you want to know all the news and interesting facts
that accompanied this new edition of Mercedes-Benz Fashion Week Russia? Do
not miss what I have come to tell you and keep up to date with the latest news
in the sector.
News available in this latest edition of Fashion Week
One of the main themes around which the great fashion
event of the largest country in the world revolved is, as has been common in In recent times in all types of campaigns and actions in the fashion sector,
the great importance of sustainability .
A constant search for a more sustainable industry is
maintained, with conscious consumption and a slowdown in all the processes of
design, manufacture, distribution, promotion and sale of all kinds of garments
and accessories; seeking to reach a new paradigm based on Slow Fashion .
The Fashion Week Moscow , in collaboration with
the Council of Fashion Russia have started a project of sustainable fashion,
whose main activity was to collect second - hand clothes for the big
event held only last one week, which will be used in the new
collections of the fashion brands RigRaiser and VINA, which will be presented
at the next edition of the Mercedes-Benz Fashion Week Russia that
will take place in October 2021.
On the other hand, those pieces that are not going to be
used for the new designs will be recycled.
Another great sustainable action that we were able to
enjoy at the event was the design and elaboration of personalized uniforms for
all the personnel who participated in the Fashion Week tasks, once again, with
the great brand VINA. These, for this work, used, once again, second-hand
garments, with a result, at least, incredible.
Within the wide list of designers who were part of this
latest edition of Russian Fashion Week, we can find up to 14 brands that comply
with the principles of recycling, Slow Fashion and upcycling ; In
addition to multiple emerging designers who came together to present
a new collection made up of 20 looks, under the name NOT NEW , where,
as in the proposal presented for next season, they showed designs made from
different garments recycled in previous editions of the Mercedes-Benz Fashion
Week Russia.
All these sustainable actions were published on the
event's social networks under the hashtag #RethinkFashion, which I invite you
to visit to learn about all these actions in depth.
On the other hand, another of the great novelties of this
edition of Fashion Week has been its T-Fashion platform , which is
capable of forecasting fashion trends with the help of an Artificial
Intelligence device . This great innovation was used to analyze the
collections of the designers participating in the event. You can find this
information on the event website.
In addition, for the first time in the history of Moscow
Fashion Week, a virtual stylist participated in it, the so-called EQVI, which
collaborated with the designers in the preparation of their shows and also
participated in a presentation with the guests to the event and those
spectators who followed him virtually, where he spoke about the designers'
collections and carried out a demonstration of different garments, which could
be reserved, in advance, by those interested through the application.
Retransmission of the parades
The catwalks and other activities of the Mercedes-Benz
Fashion Week Russia were broadcast on more than one hundred websites, belonging
to different media worldwide and various social media profiles.
In addition, you can currently continue to enjoy viewing
it through VK, the largest social communication medium in the country and the
rest of the independent states.
It was also possible to enjoy a Reality Show transmitted
through the video content platform TikTok , where important
journalists from the sector, bloggers and influencers collaborated
with designers and other important personalities from the world of fashion in a
debate about the process carried out. by designers, from the search for
inspiration, the analysis of trends and the birth of the first sketches, to the
final design of a garment, its preparation and subsequent promotion of the
collection, both in advertising and as presentations of the new lines of the
brand.
The TikTok broadcast of this program had more than 400,000
views in just five days , with a total duration of just over four
hours.
Finally, in terms of retransmission of the different
parts of the event, we can find the digital platform that Fashion Week made
available to both visitors and other spectators who wanted to enjoy the
novelties presented by the different designers.
In this application you could find a downloadable guide
with which you could create a moodboard , or inspiration panel,
accompanied by a list of music prepared by the event designers themselves.
On the platform designed exclusively for Mercedes-Benz
Fashion Week Russia there was also other content of interest to viewers, from a
guide on digital illustration, one on sustainable fashion and another on dyes,
to a selection of some of the best fashion films about ethical
fashion , In addition to games and other extremely fun tests that offered
the possibility of participating online.
All this content has been prepared by the hand of
participating designers, bloggers and various environmental activists, in
search of a total connection between fashion and sustainability.
Designers who were part of the event: Mercedes-Benz
Fashion Week Russia
The great Russian fashion event had the pleasure of
welcoming designers from different parts of the globe, like the Russians
RUBAN, ROGOV, Vereja, / SELFÉTUDE, o5o, OTOCYON, ZA_ZA, Yana Besfamilnaya,
NASTYA NEKRASOVA, N. LEGENDA, Sasha Gapanovich, 1377, HARD by HSE Art &
Design School, Lyubov Babitskaya, BOYAR TITOVA, BOYAR TITOVA, MARKA, the
Institute of Business and Design (B&D), FASHION REBELS, ELENA SOUPROUN,
ALENA NEGA, Julia Dalakian, Lasscutok, Lada Sergunina, LEADER by VADIM MERLIS,
Lena Kаrnauhova, TSIGANOVA, MIR277, NOT NEW COLLECTION by Laska, PROfashion
Masters (NOT NEW COLLECTION by Laska, PROfashion Masters Ksenia Demianenko,
Lyudmila Gorkovenko, Ksenia Vlasova and Evgeniya Sinkova, Emiliya Tokranova,
Nikolay Vorobyov), VOLEGOV, Semiletova, SERGEY SYSOEV Fashion School KOSYGIN
UNIVERSITY, Teplitskaya design, Svetlana Evstigneeva, ELKEEKEYMAOVA, the
participants LongFashionWashionOv, ELKEEKEYMAWASHOVA, the participants. ,
TATIANA RADYGINA, caboclobad), It is ART PIECE, VINA, PARLE, among others.
We cannot forget other international designers,
coming not only from Europe (Germany, Belgium, Cyprus, Spain, France, the
Netherlands, Poland and the United Kingdom), but also from other continents,
such as America (Argentina, Chile, United States, Mexico. and Peru), Asia
(India, Israel, South Korea and Japan) or the only African that was part,
Nigeria.
In addition, for the first time, this edition of the
event welcomed the designer Emma Bruschi , as a reward for having
been recognized by the Mercedes-Benz Fashion Week and Fashion Open
Studio thanks to her great work based on sustainability and after having been
named winner of the Best Show award during the International Festival of
Fashion, Photography and Fashion Accessories in Hyères.
You can experience the great fashion event of the largest
country in the world up close through its website and its social
networks, you cannot miss it!
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